Interview Jarbas Barbosa da Silva – Director-President, Brazilian Health Regulatory Agency (ANVISA), Brazil

In an exclusive interview, Jarbas Barbosa da Silva, Director-President of the Brazilian Health Regulatory Agency (ANVISA), discusses some of the key specificities of the Brazilian market and highlights some of the main regulatory updates implemented by ANVISA over the past two years, while providing insights into the collaboration opportunities he envisions for international regulatory agencies, a few months after ANVISA officially became a regulatory member of the prestigious International Conference on Harmonization (ICH).

What are some of the unique specificities of the Brazilian market that you take into account when strengthening the country’s regulatory framework?

Very few of the world’s largest pharmaceutical markets have been growing at a sustained pace over the past years, and Brazil proudly stands as one of the best performing markets. Furthermore, the Brazilian pharmaceutical landscape has been characterized by a significant level of consolidation across the board, although the number of M&A deals occurring over the last two years has maybe slightly decreased in comparison to a few years ago.

In this regard, regulating a fast-growing and rapidly evolving pharmaceutical ecosystem stands as a completely different endeavor than addressing a stagnating market. Therefore, ANVISA’s objective is to ensure that Brazil’s regulatory landscape meets the highest standards globally, while integrating the specificities that come with our market’s rapid growth and its ongoing consolidation.

In this context, what have been some of key regulatory updates implemented by ANVISA since you took over the helm of the agency in July 2015?

We have conducted a comprehensive review of ANVISA’s process, holding the twofold objective of strengthening our registration processes and making Brazil a more transparent and predictable ecosystem for all stakeholders.

Overall, ANVISA’s timelines for the registration of innovative medicines are already aligned with those of other leading regulatory agencies around the world, such as the EMA and the US FDA. Nevertheless, the entry of a large number of generic products into the Brazilian market over the past decade has generated a backlog of around 780 generics and branded generics, which are still waiting to receive market registration. In this regard, we have been working with international institutions such as the Center for Innovation in Regulatory Sciences (CIRS) to implement standardized risk assessment models that would speed up the registration process for generics. Leveraging this regulatory update, we expect to have reviewed the very last registration files of this backlog before April 2018.

We have also taken steps to reduce the huge gap between the total number of pharmaceutical products approved by ANVISA (over 60,000) and the number of medicines actually commercialized in Brazil (around 16,000 in 2016). The main reason behind this discrepancy goes back to a decade ago, when the Brazilian government decided to set up particularly low registration fees for generic products – between USD 2,000 and 4,000 per dossier – in order to incentivize pharmaceutical manufacturers to develop and bring more generics onto the Brazilian market. Nevertheless, the total number of registered products held by a given pharmaceutical manufacturer also has a deep influence on the company’s value, which – in a country marked by a high number of M&A deals – prompted manufacturers to register products years before the latter actually enter the market. As a result, in 2016 we implemented a mandatory deadline between product registration and commercialization.

Furthermore, we recently reached a long-awaited agreement with the National Institute of Industrial Property (INPI) that clarifies the respective responsibilities of the two organizations for the handling of patent applications of pharmaceutical and healthcare products, which should in turn further accelerate the overall patenting process in Brazil as well as bolster the entry of generics products when patents expire.

In November 2016, ANVISA became a regulatory member of the International Conference on Harmonization of Technical Requirements for Registration of Pharmaceuticals for Human Use (ICH), whose founding regulatory members are the US FDA, the EU EMA and Japan’s PMDA. Why is this membership important for ANVISA and for the Brazilian pharmaceutical ecosystem in general?

Being accepted as a regulatory member of the ICH stands as a great recognition of the level of maturity that ANVISA has already been able to reach, only eighteen years after its establishment. This membership also highlights the quality of our regulatory processes, while providing us with a heightened influence in the global discussion for regulatory harmonization. On the other hand, becoming a regulatory member of the ICH also means that ANVISA will have to comply with a new set of guidelines framing pharmacovigilance, clinical research, Common Technical Document (CTD) and the implementation of a Medical Dictionary for Regulatory Activities (MedDRA), but I am absolutely confident that we will be able to meet these requirements even before the stipulated deadlines.

I also consider that this ICH membership in particular and the continuous strengthening of ANVISA’s recognition in general are instrumental in fostering the internationalization of our domestic manufacturers. When we first set up ANIVSA, many observers believed that implementing world-class standards in Brazil would hinder the development of local players; however, now, most local companies see ANVISA’s reputation and the stringent nature of our country’s regulatory framework as a true competitive advantage when it comes to entering new markets and exporting locally manufactured products.

International harmonization is a topic that has been continuously gaining in importance among leading regulatory authorities. As a new regulatory member of the ICH, what do you consider as the main issues at stake in this regard?

International harmonization is a challenge for all regulatory agencies around the world, as patients do not understand why regulatory requirements – and ultimately registration timelines and product access – still vary substantially from one country to another. In this regard, the social pressure weighing on regulatory agencies’ shoulders has never been so intense, and it becomes particularly acute every time new, very innovative products are ready to enter the global market.

As a regulatory member of the ICH, we will work on addressing two of the main challenges that lie ahead for national regulatory bodies: first, ensuring a greater similarity between the frameworks of different pharmaceutical markets around the world, and, second, building up mutual trust among regulatory authorities in order to favor multiple country processes and authorizations – rather than individual, national requirements. In this regard, we recently saw that the US FDA and the EMA jointly assessed the market approval of a new pharmaceutical product – these kind of eye catching initiatives clearly needs to be replicated and expanded in the future.

As you mentioned the necessity to reduce processes duplication, which next steps should be concretely targeted in terms of international collaboration?

ANVISA is part of the International Coalition of Medicines Regulatory Authorities (ICMRA), a voluntary, executive level leadership entity that provides direction for a range of areas that are common to many regulatory authorities’ missions. One of the key priorities identified by ICMRA members is putting an end to the requirement for pharmaceutical companies to replicate similar certifications and regulatory processes for each and every country in which they want to bring their products.

The current system will not be sustainable in the long term, both in terms of clinical data and auditing process – for GMP certification for example. The latter is extremely resource consuming for the regulators, which have to audit facilities all around the world, as well as for manufacturers, which have to wait for and welcome each regulatory agency one after the other.

In this regard, we should take inspiration from what has already been implemented in the medtech field with the Medical Device Single Audit Program (MDSAP), which has four national regulators as its members [from Australia, Japan, Canada, and Brazil, e.d.], while the World Health Organization (WHO) and the European Union are official observers of the program. The Medical Device Single Audit Program allows an MDSAP recognized auditing organization to conduct a single regulatory audit of a medical device manufacturer that satisfies the relevant requirements of the regulatory authorities participating in the program – and I believe that this kind of program also stands as the way forward for the certification of pharmaceutical plants.

Another aspect to assess at the international level relates to the registration pathway of very specific products, such as orphan drugs. In this specific case, it is normal that patients refuse to wait for several years before accessing life-changing treatments that do not have any existing alternatives, while the extremely small patient population targeted usually means than extended timelines are needed to collect clinical data and register the product in a given market. In this context, we need to collaboratively design innovative mechanisms that would enable provisory market approvals. For example, we could grant orphan drugs a provisory license at the phase III stage of clinical trials and then use post-marketing surveillance in order to guarantee access while regulators are still gathering efficacy data.

Finally, it becomes critical for regulatory bodies to join forces and build tangible, collaborative tools dedicated to horizon scanning, especially given the technology revolution entailed by the rapid generalization of biologicals.

You took over the helm of ANVISA in the midst of the Zika outbreak, which started in Brazil and was deemed a Public Health Emergency of International Concern by the WHO in February 2016. What do you see as the role and contribution of regulatory agencies when such a public health emergency occurs?

Public health emergencies are also a topic discussed among ICRMA members and I am the representative of the Crisis Management Group of the association. I believe that regulatory authorities can provide a key support to health ministries in addressing public health crises, as they can ensure swift access to new and life-changing diagnostic tools, vaccines or treatments while guaranteeing their quality, safety and efficacy. Looking at ANVISA’s experience in tackling the Zika outbreak, we notably leveraged a specificity of the Brazilian regulation that enables fast-track registration of critical products in the case of public emergency of national and/or international concern. As a result, the first laboratory kits for the Zika virus received market approval within less than six weeks.

Another important aspect relates to information sharing between regulatory authorities: during the Zika outbreak, we notably held several videoconferences gathering ANVISA and some of its international counterparts. In times of crisis, it is also absolutely critical to foster collaboration between the industry and regulators, as, by closely guiding pharmaceutical companies, we can ensure that regulatory requirements are well understood and integrated before critical, new products are ready to enter the market.

What would be your final message to our international readership?

Brazil is the sixth largest pharmaceutical market in the world and we are steadily moving toward the fifth position, which we will probably reach within the upcoming years. The sustained growth of the Brazilian market is being nurtured by many different factors, which notably includes particularly rapid demographic and epidemiological transitions. In the meantime, our population indisputably benefits from a broader and faster access to quality healthcare products and services than 20 years ago, despite structural issues faced by our public health system and particularly with regards to its financing. In the meantime, government initiatives implemented at the beginning of the millennium, which notably aimed to ease the market entry of generics products, will continue to bear fruit and propel the growth of the Brazilian market in the years to come, while generics already stand as the main growth driver of the Brazilian market.

As per ANVISA, our fundamental mission will be to further implement global standards into our local ecosystem while respecting the specificities of the Brazilian market; in the meantime, we want to play an active role in fostering international harmonization and convergence of regulatory standards and provide the Brazilian population with greater and faster access to quality, safe and effective medicines.

Armando Correa Lopes Jr, managing director of Siemens Healthineers Brazil, provides insights into the main trends and challenges at the core of Brazil’s healthcare discussion and documents the contribution of Siemens Healthineers in shaping a more cost-efficient, value-based, and data-oriented Brazilian model of healthcare.

Leveraging your long-standing experience of Brazil’s healthcare sector, what would you highlight to our international readers as the most relevant dynamics and opportunities shaping the country’s healthcare model?

When it comes to a country of the size of Brazil, it is absolutely crucial to first have a look at the bigger picture. In this regard, we see that Brazil’s structural specificities translate into several challenges and opportunities. First, we are talking of one of the largest countries in the world – in many aspects. Brazil is the fifth largest country in the world and – with a population of over 207 million inhabitants – it also stands as the world’s fifth most populated country. Regarding critical healthcare indicators, Brazil’s total health expenditure amounts to almost 10 percent of the country’s GDP in 2016, while private spending accounts for around 52 percent of the total. However, only 25 percent of our population has access to the private healthcare market, which means 75 percent of our population relies on our country’s public system – and this is one of the key imbalances that we have to solve as a country. In the meantime, Brazil’s rapidly aging population is expected to hold 31.8 million people over the age of 60 by 2025. It makes no doubt that the aging of our population will therefore further drive the increasing of health expenditure in the upcoming years – predictions vary, some of them point to until 25 percent of GDP in 20 years from now.

Therefore, one cannot deny that this increasing healthcare cost might soon become unsustainable for our country. In this regard, optimizing our current healthcare ecosystem to ensure it brings higher outcomes at a lower cost has become an absolutely necessity.

In this context, we believe that Siemens Healthineers’ technologies targeting both clinical and operational purposes have a significant role to play in increasing healthcare productivity, therefore bringing higher patient-oriented outcomes without generating heightened costs. By leveraging these savings and the system’s heightened cost-efficiency, we will then be able to increase access for a larger number of patients.

Another way to fully exploit the game-changing potential of our technologies is to embrace more precise and targeted investment strategies. For example, investing in technology at the early stage of chronic disease development or putting a greater emphasis on high-risk groups of people would stand as promising ways to further maximizing resources allocation and avoiding healthcare costs to soar in the upcoming years.

When we met with Minister of Health Barros, he highlighted to us how accelerating the digitalization of the country’s public system was one of his priorities in order to bring more cost-efficiency into the Brazilian model of healthcare. In this regard, it seems that the Ministry of Health and medtech companies are particularly well aligned…

The industry has a great role to play in bolstering the digitalization of our country’s health system, and – at Siemens Healthineers – we hold a precise and very exciting vision of how digitalization can help connect various healthcare platforms around the country and fully unlock the potential of data.

The latter could then be used to identifying inefficiencies across the system and significantly optimizing the use of our country’s healthcare facilities by – for example – rationalizing surgery schedules and conducting more operations per day without lowering outcomes for the patients.

As patients and healthy people are more eager than ever to take care of their own health, these data could also enable population’s health management in a significant extent. Finally, these data at the core of artificial intelligence (AI) based tools will support and accelerate the physicians’ decision-making process.

What are some of the key challenges you face in triggering the dawn of this digital era in Brazil?

The main challenge we face relates to the integration of the main data sources, which will require coordinated efforts from all stakeholders involved. To generate innovation out of the huge amount of data created across the system, we need to gather together a mind blowing number of different data sources coming from all parts of our health system, including both from the private and public systems.

However, I believe that Brazil can emerge as a global frontrunner in the development of data-centered solutions and applications. Our country’s large population entails that our health system can potentially generate a huge amount of data, whose use will become evermore easier as our health system steadily embraces a larger degree of digitalization.

In some of the most advanced markets in the world, we see that the healthcare discussion has been slowly moving from a pay-for-service to a pay-per-value model. Where does Brazil stand in this regard?

In Brazil as in most other countries around the world, cost containment has taken a central importance in the discussion between the payers, healthcare providers, and the industry. Moving forward, I believe that in Brazil as in other markets, Siemens Healthineers will one day sell a value proposal more than a technology or a service.

As we are steadily moving to this direction, healthcare providers are then increasingly expecting the industry to assume a part of the risk. In this regard, different models are possible, and we are currently going through an exploration phase with all the stakeholders to assess which model would be the most adapted to the Brazilian reality and bring the best benefits to all parts of the value chain.

In terms of benefits, at Siemens Healthineers we present our value promises that are equally important: expanding precision medicine, transforming care delivery, improving patient experience – all supported by digitalizing Healthcare.

How can Siemens concretely contribute to increasing access in a country that displays huge social differences and a significant gap between the quality of healthcare accessible in the public and private systems?

As a company, we bear in our minds that 75 percent of the population rely mostly on the public sector and 25 percent are able to full access the private system. We have a lot of knowledge to contribute in the ongoing discussion that aims at bridging this gap and showcase how targeted investments can allow increasing access in both sectors.

Let me give you a concrete example, based on the implementation of Siemens technology in Japan for spinal implants. This technology has allowed reducing by 50 percent the surgery times while tremendously decreasing readmission risks. As a matter of fact, out of over 5.000 operations conducted, only nine implants required a readmission. By offering solutions that can significantly reduce readmission, healthcare providers are then able to generate savings through a heightened cost-efficiency. Then, the key parameter to watch is how these savings are reinvested, as the latter are the key lever we hold to steadily increase access thanks to continuous investments.

Here in Brazil, we recently set a partnership with the municipal government of Sao Paulo, in which we provided the first mobile solution for computed tomography produced in Brazil. The solution was installed in one of the most populated regions in the city and therefore with the greatest demand for examinations. As a matter of fact, we have already done more than 4 thousand CT scans for the population. As part of this partnership, Siemens Healthineers also provided 4 thousand Glycated Hemoglobin test that monitor glycemic control. These initiatives help to increase the access to good quality healthcare and reduce lead times.

Given the size of the country and its healthcare challenges, Brazil stands as a perfect country to develop innovation that could be replicated around the world. Do you have a specific example to share with us?

Innovation is a combination of invention and execution – there is no true innovation possible if one overlooks the execution phase. In the same vein, one should not think that innovation is only about pure invention; innovation can also be gradual and process oriented.

Brazil has recently witnessed the design and development of a very interesting innovation in this regard. In a typical magnetic resonance imaging (MRI) setting, one operator per device is controlling a single MRI, and he is usually operating it from an adjacent room. As a result, we thought that it would be interesting to build a system where an operator could remotely control the MRI, which subsequently led us to design an innovative model where a single operator would remotely control multiple MRIs.

We pioneered the design of this system for one of our customers in Brazil and we have now developed a unit gathering twenty operators operating remotely 60 MRIs. We are very proud to announce that this innovation developed locally is now becoming a global product available to all healthcare systems in the world.

This kind of innovation truly contributes to increase access in the country, as a single operator can control several MRs at the same time. In the meantime, it ensures that expertise is better shared across the country, as operators are now able to control MRIs in regions where the low density of patients rendered impossible to have full times specialists available. By ensure one single operator can control three MRIs at the same time, this innovation also enables productivity increasing. Overall, this innovation developed in Brazil is perfectly aligned with the priorities I just mentioned: reshaping healthcare provision through digitalization and bringing better outcomes at a lower cost.

This innovation also perfectly illustrates our two-fold value proposal: on one hand, offering the groundbreaking innovation of Siemens Healthineers’ products and technologies, and – on the other – leveraging our remarkable capacity to innovate in terms of processes. Both aspects initially stems out from identified healthcare needs and inefficiencies; at Siemens Healthineers, we really believe that we can make a difference, and our objective is to be at the core of the healthcare discussion.

In this regard, we do not operate in a vacuum, and we truly strive to provide the entire ecosystem with platforms that could propel innovation. For example, we recently supported a group of students from some of Brazil’s best universities in a Hackathon, where they used the Teamplay, a Siemens Healthineers’ cloud-based platform that collects a large amount of data from imaging devices and allows healthcare providers to monitor and compare their equipment performance and dose levels with their peers in a protected environment. For example, these students were able to develop an innovative application crosschecking teamplay’s data and examination scheduling system to further optimizing appointments. Another team developed a solution that measures radiation dose levels and optimizes the right dose for each patient. These early-stage innovations stand as concrete examples of how Siemens Healthineers can bolster innovation thanks to our platforms and close the loop between data based assessment and data based solutions.

In 2015, Siemens Healthcare became Siemens Healthineers. Beyond this new branding, how do you want the company to be perceived among the Brazilian healthcare ecosystem?

Siemens Healthineers and our dedicated Brazilian collaborators are truly enabling the improvement of healthcare. We know we can make people’s lives better, by expanding precision medicine, transforming care delivery, and improving patient experience – all supported by digitalizing Healthcare.

We want to be recognized as the company that played a relevant role in the Healthcare Transformation.


Fonte: Pharma Boardroom

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